This book is a story about Joe and Brad. Joe is an intelligent, hard-working salesman.He rises early and works hard. Yet he has little to show for it, despite his best efforts. His results are always mediocre. He’s going nowhere fast.Brad, a successful salesman with over forty years’ experience, has created the ultimate roadmap to become an elite salesperson. Using his time-tested Sales Playbook, Brad leads Joe through the 17-day roadmap. The reader will become a “fly on the wall” as Brad equips Joe—and you—to go from Seller to Stellar.

“This book is absolutely brilliant…it will resonate with every entrepreneur and business owner.”

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—Dr. Tracey Jones – Author – President, Tremendous Leadership. Boiling Springs, PA

“The principles and techniques taught in this engaging story are real-world things you can do — I have personally experienced it and have seen the results.”

—Brian Zimmerman, MD, Co-founder, Physician Technology Partners