We train at Seller to Seller and Stellar Sales training that building rapport is critical. The phrase "I like you" can be important in sales because it helps to establish a personal connection and build rapport with the potential customer. When a salesperson expresses liking towards a potential customer, it can create a positive emotional response and increase the likelihood that the customer will trust the salesperson and be more receptive to their sales pitch. It's important to state a 'reason' why behind your phrase. You like them 'because' and then fill in the blank. Maybe you like them because they are friendly, kind, smart, interesting, courageous because they started a company or maybe you just like their style
Additionally, expressing liking towards a potential customer can help to differentiate the salesperson from competitors who may be solely focused on closing the sale. By showing genuine interest in the customer and their needs, the salesperson can build a relationship that can lead to repeat business and positive word-of-mouth referrals.
However, it's important to note that the phrase "I like you" should be used appropriately and in a genuine manner. If a salesperson uses the phrase insincerely or inappropriately, it can come across as manipulative or pushy and may damage the relationship rather than build it.
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